Tarakwo Diaries Private Limited Company serves over 5,000 registered farmers majority of whom have been relying on bulls to fertilize their cows. Some rely on artificial insemination (AI) services offered by government officers. Due to the demand size, the government services have been unreliable because whenever called, officers’ arrival is dependent on their location. Late arrivals have often led to failed conception as the cows are often inseminated when no longer on heat, and this is expensive to farmers who often repeat the payment when the animal is served again. Some farmers have had to walk for long distance with their cows to get the AI services and still their cows were not properly fertilized as others received the wrong semen breed, thus getting heifers they did not like. For those who relied on a bull, one bull was used to serve many cows and there were many incidences of disease infections that lead to high treatment costs and deaths. Ultimately, reducing herd size and lowering milk productivity for families and Tarakwo Diaries. Before resorting to Tarakwo Diaries PLC, one farmer, Mr. Kemboi had lost over 5 cows, and his milk production dropped to zero.